Win long-term with Investor Relations

Announcing Long-Term Value Advisors

We’re excited to announce the launch of Long-Term Value Advisors. Long-Term Value Advisors (LTV) is a investor relations (IR) advisory firm and thought leadership platform. Our name says it all, we partner with public companies to win over the long-term in the public markets.

Our team has over 40 years of experience in the capital markets. We've led IR at five public companies. We've sat in the investor's seat as analysts at leading firms. We've held executive roles in finance, strategy, and communications at notable startups and at-scale leaders. We know what it takes to win over the long-term.

Winning long-term is hard to do

It’s hard to believe, but 98%+* of public companies don’t win over the long-term. Winning over multi-year cycles is what every executive and investor should want. Not to mention customers and employees. After all, “maximizing profits for stockholders” is THE American business mantra.

What makes it so hard? Cracking the long-term code means:

• a) consistently winning in a competitive, ever-changing global market fraught with constant technology disruption

• b) building an enduring culture across 1,000, 10,000, or even 100,000 people, and

• c) doing it every day for a decade or more

This fight takes courage and commitment against the overwhelming landslide of short-term incentives. The short-term wave comes from many powerful fronts: financial markets, media, and even boards. Most days, these stakeholders only focus on immediate measures of success. Quarterly financials, competitive dynamics, and hitting annual (not multi-year) bonus goals matter most.

Sadly, a litany of metrics shows how short-termism rules the day. One of the most distressing is the downward trend in CFO tenure. CFOs are the individuals trusted most to safeguard multi-year investment success and business integrity. Yet, they're leaving companies more and more often. CFO tenure is now shorter than a typical stock vesting cycle.

Strategic IR drives long-term focus

Your share price is the ultimate and most public measuring stick for both short-term dynamics and long-term success. Oft cited is the Benjamin Graham & Warren Buffett maxim,“In the short run, the market is a voting machine, but in the long run, it is a weighing machine.”

It's become commonplace for executives to hear quarterly complaints about declines in share price. Employees, customers, and shareholders take to the many comms forums available, even when you're doing everything right.

Enter strategic IR.

Strategic IR ensures your story is heard in a financial world awash in noise. Strategic IR builds a narrative to help a company:

• Realize its vision and strategy

• Access capital through supportive investors, and

• Deepen trust with your team by educating employees about your business

Strategic IR adds material value when it's empowered as an executive function. After all, business results are among the few initiatives your CEO, CFO, and board engage with each quarter. Make it count for your long-term success.

What winning long-term looks like

The right narrative helps you have the courage and discipline to win over the long-term. And it pays out big-time when you focus on multiple years, not just next year.

Long-term success means huge gains with your customers and your employee team. Companies on the Best Places to Work list deliver innovation to customers and retain employees at 50% higher rates than the US average. This leads to businesses with 2x faster revenue growth and significant customer and employee retention cost savings.

And investors love companies that grow faster and have higher cash flow. Jim Collins's “Good to Great” companies beat the market by 7x over a 15-year period. William Thorndike Jr’s “The Outsiders” beat the market by 20x over 20 years. The Great Places to Work Institute’s top 100 workplaces have outperformed the market by 4x over 22 years.

The returns are huge, but few companies have the courage to take this path. There were only 11 “great” companies from Collins’s work, only 8 “Outsiders,” and only 100 great places to work each year (not all public).

You have an opportunity to win over the long-term. We invite you to speak to us, hear about our strategic IR playbook, and increase your long-term value. Connect with us at contact@long-termvalue.com.

Footnotes

* Approximate math based on the total number of companies identified in “Good to Great,” “The Outsiders,” and the annual Fortune 100 Best Places to Work list vs. the ~6,000 US publicly listed companies (as measured by NYSE & NASDAQ).